Building a successful funnel in sales requires more than just great copy and appealing visuals — it also depends heavily on the funnel builder you use. With the abundance of tools available, choosing the right funnel builder can directly impact your conversion rates, customer journey, and ultimately your business’s success. In this article, we’ll compare the results from different funnel builders to help you understand how each performs and which one might best suit your needs.

Understanding the Role of Funnel Builders

Before diving into the comparisons, it’s crucial to understand what funnel builders do. A funnel builder is a digital tool that helps you design, implement, and manage your sales funnel — the series of steps a customer goes through before making a purchase. From landing pages to thank-you pages, each touchpoint can be customized and optimized.

Using a strong funnel builder streamlines this process, saves time, and improves results. These tools often include features like A/B testing, analytics, drag-and-drop page builders, CRM integrations, and automated email sequences — all designed to increase the performance of your funnel in sales.

Popular Funnel Builders in the Market

Let’s examine some of the most widely-used funnel builders and how their results stack up in real-world scenarios:

ClickFunnels

ClickFunnels is one of the pioneers in the funnel-building space. It’s known for its simplicity and speed in setting up funnels, even for beginners.

Pros:

• Easy-to-use drag-and-drop editor
• Pre-designed funnel templates for different industries
• Built-in email automation and upsell/downsell options
• High-performing checkout systems

Results:
Users report faster funnel deployment and increased lead generation. For instance, small business owners who used ClickFunnels noticed up to a 30% increase in conversion rates after switching from manual funnels or basic landing pages. The platform simplifies every step of the funnel in sales, making it easier to close deals and follow up with leads.

Cons:

• Higher pricing for advanced features
• Limited customization compared to advanced page builders

Kartra

Kartra is more than just a funnel builder — it’s an all-in-one business solution with CRM, video hosting, email automation, and membership site support.

Pros:

• Integrated marketing tools (emails, memberships, scheduling)
• Detailed analytics and automation rules
• Strong support for product launches

Results:
Businesses that require automation-heavy funnel in sales processes benefit most from Kartra. One notable advantage is the increased customer lifetime value due to improved segmentation and follow-up strategies. Some marketers claim a boost of 20–25% in retention rates through Kartra’s personalized email automations.

Cons:

• Steeper learning curve than some competitors
• Interface may feel cluttered for new users

Systeme.io

Systeme.io offers a simple, affordable funnel builder suited for beginners and small businesses.

Pros:

• Budget-friendly with a free plan
• Easy funnel and course creation
• Built-in affiliate program features

Results:
Though not as robust as higher-end tools, Systeme.io delivers strong performance for startups. Users appreciate its ease of use and decent conversion rates without hefty monthly costs. It helps streamline the funnel in sales without unnecessary complications. Ideal for solopreneurs and digital marketers starting out.

Cons:

• Fewer design options
• Basic reporting and limited third-party integrations

Leadpages

Leadpages focuses primarily on building high-converting landing pages but also supports full sales funnels when combined with third-party tools.

Pros:

• Mobile-responsive templates
• Powerful A/B testing tools
• Seamless integration with most email marketing platforms

Results:
Marketers who prioritize design and SEO often favor Leadpages. With an emphasis on speed and UX, businesses report higher opt-in rates and lower bounce rates. However, for complete funnel in sales processes, additional tools like email automation platforms are needed.

Cons:

• Not a standalone funnel builder
• Lacks native checkout and CRM tools

GrooveFunnels

GrooveFunnels is a growing platform that offers lifetime access plans and integrates multiple marketing tools into one dashboard.

Pros:

• Unlimited funnel creation on free plans
• Includes webinar and membership site tools
• Active development and expanding features

Results:
GrooveFunnels users benefit from its wide toolset. Some report 40% savings on marketing tools by consolidating services. While still refining its user experience, GrooveFunnels provides a full-stack solution for your funnel in sales, ideal for tech-savvy entrepreneurs.

Cons:

• Still in beta for some features
• User interface and performance can vary

Comparing Performance Metrics

Here are key factors to compare when evaluating funnel builder performance:

Conversion Rates

Tools like ClickFunnels and Kartra tend to lead in conversion optimization. Their built-in A/B testing and checkout customization often translate into higher conversions. Beginners may find Systeme.io decent but slightly limited in optimization features.

User Experience

Leadpages and ClickFunnels score high on UX due to their polished interfaces and onboarding processes. GrooveFunnels, while feature-rich, can feel inconsistent. Kartra may be powerful but less intuitive for newcomers.

Integration and Automation

Kartra leads in native automation, while ClickFunnels handles integrations well with external tools. Systeme.io keeps it simple, but lacks depth. For full-scale funnel in sales automation, Kartra and GrooveFunnels shine.

Pricing and Value

Systeme.io offers great value for budget-conscious users. GrooveFunnels’ lifetime access provides long-term savings. ClickFunnels and Kartra are more expensive, but offer broader capabilities for scaling.

Which Funnel Builder is Best for Your Business?

Choosing the right funnel builder depends on your business size, technical ability, and marketing goals. Here’s a quick recommendation guide:

• For Beginners/Solopreneurs: Systeme.io or Leadpages
• For Mid-sized Businesses: ClickFunnels or Kartra
• For All-in-One Tools: Kartra or GrooveFunnels
• For Design-Focused Campaigns: Leadpages
• For Budget-Conscious Users: Systeme.io or GrooveFunnels (Free Plan)

Remember, the success of your funnel in sales also depends on strategy, not just tools. Test different builders, evaluate metrics regularly, and optimize constantly.

Final Thoughts

When comparing results from different funnel builders, it’s evident that each has its strengths and weaknesses. Whether you’re seeking simplicity, power, affordability, or customization, there’s a tool tailored to your needs. The right funnel builder can transform your marketing efforts and lead to measurable business growth.