Crumbl Cookies has become a household name, known for its delicious gourmet cookies and unique concept of rotating flavors. Founded in 2017 by Jason McGowan and Alden D. in Logan, Utah, the brand quickly gained a massive following due to its innovative offerings and modern approach to the cookie business. With its growing success, Crumbl Cookies has expanded rapidly across the United States, and its franchise model has attracted aspiring entrepreneurs looking to capitalize on the cookie craze.
If you’re considering investing in a Crumbl Cookies franchise, you’ll want to know the ins and outs of the business, including initial costs, potential earnings, and the brand’s franchise requirements. In this article, we’ll explore everything you need to know before you invest in a Crumbl Cookies franchise.
Why Choose a Crumbl Cookies Franchise?
Crumbl Cookies offers a unique and appealing business model for those interested in entering the food industry. The brand is known for its high-quality ingredients, exceptional customer service, and a rotating menu of fresh, warm cookies. But beyond the cookies themselves, here are some reasons why Crumbl Cookies stands out in the competitive world of franchises:
- Strong Brand Recognition: Since its founding, Crumbl has created a buzz with its innovative concept of weekly rotating cookie flavors and focus on gourmet ingredients. This unique approach has helped the brand rapidly grow its customer base and market presence.
- Customer Loyalty: With a focus on quality, consistency, and novelty, Crumbl Cookies has developed a strong customer loyalty base. This is a crucial factor for any franchise, as repeat customers are the lifeblood of a successful business.
- Scalability: Crumbl’s business model is designed for scalability, with franchise owners benefiting from ongoing support and a clear roadmap for expansion. The company’s streamlined operations and user-friendly processes make it easier to open and manage multiple locations.
- Proven Business Model: Crumbl Cookies has a track record of success, having expanded from one location in 2017 to over 500 stores in 2025. This growth shows that the brand’s model is sustainable and has a high potential for profitability.
Initial Investment and Franchise Costs
Investing in a Crumbl Cookies franchise requires a significant upfront investment, but the potential returns make it an attractive opportunity for many entrepreneurs. The total initial investment ranges between $300,000 to $1.1 million, depending on various factors such as location, size, and construction costs. Here’s a breakdown of what to expect:
- Franchise Fee: The initial franchise fee for Crumbl Cookies is typically $25,000. This fee grants you access to the brand’s system, proprietary technology, and ongoing support.
- Total Investment: The total investment for a Crumbl franchise typically falls within the range of $300,000 to $1.1 million, which covers the cost of leasing or purchasing a storefront, remodeling, equipment, and initial inventory.
- Ongoing Royalties and Fees: Franchisees are required to pay an ongoing royalty fee of 6% of their monthly revenue, along with an additional 2% marketing fee. These fees help support brand advertising efforts and contribute to the continued success of the franchise system.
What You Get as a Crumbl Cookies Franchisee
When you become a Crumbl Cookies franchisee, you’re not just buying into a cookie business – you’re gaining access to a comprehensive support system and a proven brand. Here are some of the benefits franchisees can expect:
- Training and Support: Crumbl provides extensive training for all franchise owners and their staff, covering everything from operations and customer service to marketing and supply chain management. This ensures you’re equipped with the knowledge and tools necessary for running a successful business.
- Marketing Assistance: As part of the franchise agreement, Crumbl supports marketing initiatives on both a local and national level. Franchisees can tap into the brand’s established social media presence, paid ad campaigns, and promotional events to help boost store traffic and sales.
- Proprietary Technology: Crumbl’s innovative technology streamlines the ordering process and enhances the customer experience. Franchisees benefit from the company’s proprietary point-of-sale system and online ordering platform, which contribute to operational efficiency.
- Ongoing Guidance: As a Crumbl franchisee, you’ll receive continuous support from the franchise team. Whether you need assistance with operations, marketing, or supply chain issues, the company’s dedicated support staff is there to help you overcome challenges and optimize performance.
Potential Earnings and Profitability
One of the most important factors when considering a franchise investment is the potential return on investment (ROI). While earnings vary based on location and the franchisee’s ability to manage the business, Crumbl Cookies franchises are known for their profitability.
According to Crumbl’s Franchise Disclosure Document (FDD), some of its existing franchisees have reported annual gross revenues ranging from $1 million to $3 million, with profits typically falling between $200,000 and $600,000 per store. However, keep in mind that actual profitability will depend on factors such as store location, operational efficiency, and local market conditions.
Location Considerations
When choosing a location for your Crumbl Cookies franchise, it’s essential to select an area with high foot traffic and a community that appreciates high-quality, gourmet treats. Many Crumbl locations are situated in suburban shopping centers, near colleges or in busy downtown areas, but the franchise model is adaptable to different markets.
The company’s real estate team works with franchisees to identify suitable locations that align with the brand’s goals and maximize potential success.
Is the Crumbl Cookies Franchise Right for You?
Before investing in a Crumbl Cookies franchise, there are a few important factors to consider:
- Passion for the Brand: As with any franchise, passion for the product is crucial to your success. If you genuinely believe in Crumbl’s mission and products, you’ll be better equipped to create a thriving business.
- Financial Capacity: The initial investment and ongoing costs are significant. Ensure that you have the financial resources to cover both the startup costs and the operational expenses during the early stages of the business.
- Business Acumen: Running a successful franchise requires strong business management skills, from staff hiring and inventory management to marketing and customer service.
Conclusion
Crumbl Cookies has quickly become a beloved brand, and its franchise model offers a sweet opportunity for entrepreneurs looking to enter the growing dessert industry. With an initial investment ranging from $300,000 to $1.1 million, the potential for success is high, but as with any investment, there are risks involved.
If you’re passionate about cookies, business, and the Crumbl brand, this franchise could be a lucrative opportunity that leads to long-term profitability. However, before making a decision, it’s important to thoroughly evaluate your personal goals, financial capacity, and commitment to managing a business. If you’re ready to take the plunge into the world of Crumbl Cookies, the journey could be as deliciously rewarding as the cookies themselves